Atlanta Medical Center Launches New Branding as “A Culture of Caring”
Atlanta Medical Center today launched a new branding and advertising campaign around the concept “A Culture of Caring.” The campaign uniquely positions the hospital in the health care marketplace in metro Atlanta.
“ ‘A Culture of Caring’ epitomizes who we are and what we do at our hospitals and clinics,” said Atlanta Medical Center President and Chief Executive Officer William T. Moore. “It reflects our commitment and our practice. In this challenging health care market, we have to deliver not only the highest level of medical care, but also the highest level of comfort to our patients and families.”
The new branding is being rolled out through an integrated multimedia campaign that includes TV, online, print and outdoor media. The first two TV ads highlight the many strengths of the hospital, including its Level 1 trauma center and stroke center, which was one of the first “Gold Plus” programs in Georgia, certified by the American Heart Association and American Stroke Association.
“We are excited about the opportunity to increase awareness of Atlanta Medical Center in our service area,” said Todd Goodall, Chief Business Development Officer. “Our new branding and advertising communicates our strengths in a creative way. ‘A Culture of Caring’ also resonated extremely well with consumers during testing. They saw the connection between the care they receive and the culture of those providing that care.”
The new branding and advertising was created by Matlock Advertising & Public Relations, which became Atlanta Medical Center’s agency of record in April 2012.
To see the ads, go to (http://www.youtube.com/user/AtlantaMedCenter?feature=watch)
Contact: Erika Ludwig
About Atlanta Medical Center
Atlanta Medical Center is a 460-bed hospital and a leading provider of advanced medical care since 1901. A Level 1 trauma center, Atlanta Medical Center is widely recognized for its women’s services, bloodless medicine & surgery program, and outstanding performance in the treatment of stroke patients. The hospital’s weight-loss program is a designated Bariatric Surgery Center of Excellence. To learn more about Atlanta Medical Center, a facility accredited by The Joint Commission, visit www.atlantamedcenter.com.